![]() The new Android FLEDGE API tracks users' behavior inside an app and throws them into groups for "custom audience targeting." Google says developers will be able to create groups like "left an item in a shopping cart" and show those users certain ads. The Topics API from Chrome is here, which will share a list of user interests with advertisers when they ask, so advertisers can show relevant ads. The Android Developers site has some design proposals for what a privacy-preserving ad system might look like. The specifics of Google's plan are vague right now because even a beta version won't be out until the end of 2022. That's the setup for Android Privacy Sandbox. (Google did not explain how it thought Apple's blocking of unique identifiers was a "worse outcome for user privacy.") We believe that - without first providing a privacy-preserving alternative path - such approaches can be ineffective and lead to worse outcomes for user privacy and developer businesses. We realize that other platforms have taken a different approach to ads privacy, bluntly restricting existing technologies used by developers and advertisers. Here's how Google addresses iOS 14 in its blog post: Google, the world's largest ad company, doesn't seem to want to do that on Android. ![]() Today's announcement is in addition to existing ad systems, not a replacement for them, so this will probably be even less effective than the " Privacy Sandbox" for Chrome.Īpple's tracking changes blew up the advertising industry and are already costing ad-based companies like Facebook $10 billion in revenue for the year. After Apple made tracking opt-in in iOS 14, Android wants to be seen as matching its main rival. Google is announcing the " Android Privacy Sandbox" today, a move the company says will be "a multi-year initiative" to introduce "more private advertising solutions" into Android.
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